This summer, we launched a new collection called AGUA in order to improve the conditions of life for the habitants of La Guajira.
In company with the Red Cross we created a strategy that revolves around the most precious and necessary element for this community: WATER.
The project consists, first of all, on building a waterhole with the funds received from the Water Collection. 40% of each purchased product in Colombian stores will be donated to the project. Then, the 110 families that are part of the community will be given some kits so they can have a proper water management. This kit consists of a filter, a storage vessel and basic personal care materials. Anyone can sponsor a family of this community and donate this kit they need.
The styles from Water Collection are available in nine stores. Santa Teresa in Cartagena; El Tesoro, Santafé and Oviedo in Medellín; OndadeMar La 93, El Retiro and Gran Estación in Bogota; the Centenario in Cali; and Buenavista in Barranquilla.
In conjunction with the Red Cross we seek the welfare of this community, we want that this place to use the resources in an efficient way so that it´s social and cultural ties improve.